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Israel's Justice Minister spritzes herself with 'Fascism' in election ad

March 27, 2019 3:13 P.M. (Updated: March 28, 2019 4:28 P.M.)
(Screen capture from campaign ad by Hayamin Hehadash party)
JERUSALEM (Ma'an) -- Israel’s Justice Minister, Ayelet Shaked, posed in a new election ad, spraying herself with a perfume labeled “Fascism,” three weeks before the Israeli legislative elections.

In the black-and-white ad, Shaked down a staircase, while gently tossing her hair, as a female narrator whispers phrases in Hebrew, saying “Judicial reform,” “Separation of powers,” and “Restraining the Supreme Court.”

The phrases were meant to highlight Shaked’s efforts to grant more power to the legislative branch as she is frequently critical of Israel’s top court being “too liberal and interventionist.”

Towards the end of the election ad, Shaked delivered the tagline, “To me, it smells like democracy,” while holding the “Fascism” perfume bottle.

The online reaction to the ad has been mixed, with some accusing Shaked of fascist views, whilst others pointed to Shaked’s promotion of ultranationalist and authoritarian policies.

It is noteworthy that Shaked’s New Right party, which she leads along with Israeli Education Minister, Naftali Bennett, is part of Prime Minister Benjamin Netanyahu’s right-wing coalition.

However, the party has recently lagged in opinion polls.

Watch Shaked's ad below:
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